Android dominating US smartphone market

Operating system Android has now emerged as the most popular of its kind for smartphones in the US, with more than 40 per cent of mobile consumers making use of this service.

According to data from Nielsen for July, of those who say they are likely to purchase a new smartphone in the next 12 months, one-third want an Android gadget, with around the same proportion after an Apple iPhone.

Currently, 28 per cent of people with such devices make use of Apple's iOS, while Android has been tipped as the Next Desired Operating System by innovators – those who state they are typically the first to adopt new technologies.

The late adopters are the most likely to state they are unsure which operating system they would prefer.

According to Gartner's principal research analyst Roberta Cozza, speaking last month, people in mature markets are now choosing mid-range and entry-level Android smartphones over feature devices.