LG experiences strong demand for mid-tier handsets

Mid-tier handsets such as the KP500 Cookie have led to a successful quarter for LG, it was said today (July 22nd).

The company announced its financial results for the three-month period ending on June 30th and said record sales and operating profit were achieved, with totals reaching 14.497 trillion (£7.05 billion) South Korean won (KRW) and 1.133 trillion KRW respectively.

Sales for the mobile business went up by 25.8 per cent from the previous year, ending the quarter on 5.140 trillion. But shipments of mobile phones rose by 7.8 per cent compared to 2008 and LG is attributing this to a “strong demand” for mid-tier devices.

These include the KP500 Cookie, LG KS360 and Arena models, it said.

“Steady growth is expected,” LG added. “With the introduction of high-end devices such as the fourth model in the LG Black Label Series, smartphone GM730 and the one-of-a-kind GD900 Crystal with transparent keypad.”

The news was announced two days after the manufacturer celebrated five million sales of the Cookie.

It was given the once-over by Trusted Reviews in January and given eight out of a possible ten marks.

The tech website said consumers who “aren’t fussed” about things such as Wi-Fi, GPS or 3G could find the handset a good purchase, but people who would like this type of functionality should “look elsewhere”.

Overall the Cookie received eight out of ten, with highlights being usability and value. Features, which include an accelerometer, widgets and a status summary, received seven out of ten.