Orange partners comment on new music tariff

Following the announcement of its new Monkey tariff, two of the companies supporting the service have spoken out about what it has to offer.

The network unveiled the details of its latest pay-as-you-go initiative this week that allows free access to an online selection of tunes, as well as a community where subscribers can share playlists and create their own content.

Formed as part of a joint effort by Channel 4’s 4Music and international publishing group Universal, the partnership will combine the former’s ability to engage with the targeted 16 to 24-year old demographic, while utilising the latter’s extensive audio back catalogue.

Orange hopes that with these two things combined, it will be able to bring its own expertise in the mobile sector to create a service that will be popular with young music fans and this is an attitude that is supported by its two latest collaborators.

David Joseph, chief executive officer of Universal in the UK, said it was an exciting time for the deal and the Monkey offering would provide an innovative solution for consumers that would be fully capable of meeting their requirements.

“Unique partnerships like this are changing the shape of the music industry,” he added.

Channel 4’s chief executive officer Andy Duncan added: “We have a very strong relationship with young audiences and so can deliver optimum exposure to this key audience for the new Monkey service.”

Mr Duncan added it would also benefit his own firm by way of allowing it the opportunity to move into the mobile sector to create an offering that would fill a clear market gap.

Other pay-as-you-go tariffs in the Orange range include Dolphin, Racoon, Canary and Camel.