TalkTalk is new player in the mobile broadband market

TalkTalk has become the latest communication firm to enter the mobile broadband market after agreeing a deal with Vodafone.

This could come as good news to a number of mobile broadband users in the UK as the firm could launch a number of introductory offers when rolling out its products.

A new player on the mobile scene could also see a range of rival organisations slash their prices in order to deter customers from switching to new deals.

The mobile virtual network agreement between the two firms will allow TalkTalk customers to access “best value” mobile voice and broadband services to operate alongside their existing home phone and broadband packages.

Charles Dunstone, chairman of TalkTalk Group, explained: “Over the last five years, TalkTalk Group has invested over £1 billion to transform the UK broadband and voice market into one of the most vibrant and good value in the world.

“Our customers tell us that they expect the same value from their mobile services that they’ve come to expect from their home phone and broadband, so that’s what we intend to provide.”

He added that the firm chose Vodafone over other operators for the deal as a result of its “proven network and track record of success”.

TalkTalk is currently Britain’s biggest broadband provider, boasting 4.2 million customers after launching its home broadband service in 2006, three years after the introduction of its home phone services.

The firm will now add contract mobile voice tariffs and mobile broadband services to its existing product range from autumn this year.